With the editor in ePages In-store you can easily design your website. Our new features offer you even more possibilities to highlight the uniqueness of your business. Read below about the importance of colours and how you can use them on your website. In this article, we will introduce to you the latest features of the editor and show you how to use them.
Theme colours of your website
Wherever you can make a colour selection (such as for texts) you will now also find your theme colours. These are the colours you have already used in designing your website. This quick selection helps you to easily create your own colour scheme. Do you already have corporate colours, for example those of your logo? Consider using these colours to increase the recognisability of your brand.
How is our buying behaviour influenced by colours?
Colours are important for your brick-and-mortar business as well as web presence in many ways: On the one hand, they create a recognisability of your brand. On the other hand, colours are also decisive for buying behaviour, as research by neuroscientist Antonio Damaso has shown: Buying decisions are mainly made by emotional factors and are rarely logical in nature. That’s where colours come into play, because they are one of the easiest ways to generate emotions.
Think of your own buying experiences. Surely you have already been able to recognise colour patterns, for example organic products in green or sale promotions in bright red. We associate both colours with emotions; this process is mainly socially influenced. For example, we link red to a warning colour. This triggers a quick reaction in our brain, which is usually transferred to our buying behaviour: that’s why we like to grab such products.
Background colours
From now on you can set background colours for content elements. This allows you to structure your pages in terms of colour or to make individual elements stand out, such as text blocks. You can set the background colours in the same way as you are used to setting the colours for texts: Click on your content element in the preview and go to the colour bucket icon. Now you can select your background colour. Here you will also find your theme colours.
Adjusting the size of product images in a collection
You can create one collection of products per page. You now have the possibility to adjust the size of these product images from a collection. Perhaps you have products whose details should be clearly visible, or you would prefer to display a large range of products at once. Our size selection S to L helps you to choose the right size for your products:
- Size S: 4 products in one row
- Size M: 3 products in one row
- Size L: 2 products in one row
You can adjust the size individually depending on the collection. In the future, you will also be able to adjust these size settings for product sliders.
Call-to-action buttons
A Call-to-action button is a term commonly used in marketing to refer to a button that calls for an interaction by means of a specific inscription. Behind them is usually a link that leads to an internal page (for example, a product category) or an external page (for example, a news article). This way you can signal important content to your customers, navigate them through your online shop and add other links to your home page. You can add a button to any text element and label it individually. Some examples could be:
- Buy now
- Discover Sale
- Show me more
- Go to the blog article
- About us
- Read more
- How to find us
- Product of the month
Change the order in the Footer menu
You are probably already familiar with drag and drop editing from your editor. Now you can also use this principle to sort your own pages in the Footer menu. To do this, go to your Footer menu, where you will see this symbol 
next to the page titles. By simply clicking and holding, you can now drag your pages to the desired position.
You can only move new pages in the footer menu. The position of the legal pages cannot be changed, they are kept on top.
