FROM THE SOFA BACK TO THE STORE: HOW CAN BRICK-AND-MORTAR-BUSINESSES WIN BACK CUSTOMERS?
Mobile technologies have completely changed the behaviour of almost all consumers. Whether it’s searching on a smartphone, ordering online, picking up or returning goods at a retail store, customers increasingly demand a seamless experience across multiple sales channels. Retailers are benefiting from this change by offering access and service to their customers at all possible points of contact – stationary or online, from home or mobile.
Read how stationary retailers are bringing modern customers back into the store in this report on the topic of omnichannel.